Digital marketing encompasses all marketing efforts that use the internet or electronic devices, including social media, email, search engines, and websites. Unlike traditional marketing, which relies on offline channels like print, radio, and television, digital marketing allows for more targeted campaigns, real-time analytics, and interaction with audiences.

Social media marketing involves using social media platforms to promote products or services, engage with customers, and build brand awareness. It's important because it helps businesses connect with and reach more people, engage with their communities, and build personal relationships with customers.

Meta Ads, formerly known as Facebook Ads, are a type of online advertising that allows businesses to create customized ads for specific audiences on Facebook and Instagram.